Lance Wolak is the Founder of ExcelStrategy (excelstrategy.com), a strategic management and marketing services firm that launches and manages digital brands and develops growth markets. Currently working with TLD registries .BUZZ and .COOP, and with tech startups outside of the domain industry.
Lance Wolak is also the President/Owner of US1 Digital (us1.digital), a digital marketing agency delivering domains, hosting, and digital media services for the music industry.

Lance is a tech executive with 20 years of experience building global brands, creating first-to-market products and digital services, and developing growth markets. Lance previously served as Vice President of Marketing at the Public Interest Registry (PIR), the operator of .ORG, growing it from 6 million to over 9 million domain name registrations. He led the development and launch of the new TLDs .NGO, .ONG, and IDNs for .ORG in 3 language scripts. He also led the management team implementing DNSSEC at the registry.